Is the site ready for advertising? Check, then launch

[mostakimvip06]

We often come across the opinion that contextual advertising is a guarantee of targeted traffic to the site. You launch it and clients flow like a river, making one conversion after another, the statistics become bombastic... In reality, everything is not so simple. In about 50% of cases, clients' expectations were not met for one reason - the site was not prepared to receive traffic, so it did not bring orders.

Launching an ad is just one step towards attracting an audience. The most important thing is the website. It's like with a car, external beauty doesn't always decide. Today we'll tell you what questions you need to ask yourself to check if your website is ready for advertising.

Does it work for sure?
The technical side of the issue is of great importance. Launch an ad on a landing page with a 404 error - throw money down the drain. It is unlikely that you will want to search for something on the site if, when clicking on an ad, you end up on a non-existent page, even if it is stylishly designed. The site must be available around the clock and meet the user's request.

Where to check for 404:

When you didn't find 404 errors on the site

Loads faster than you can blink?
Time is an important resource , users do not like to wait, they want to get what they want as soon as possible. The site loading speed is very important for advertising. The average time is 1-1.5 seconds.

A simple chain works: the site takes a long time to load - the user closes it and clicks on another ad in the search results - you get a high bounce rate in the statistics. A bounce is a user visit that lasts less than 15 seconds. The site iran whatsapp data does not load, the money flies away.

In one of our previous articles, we talked about tools for testing loading speed. With their help, you can identify the reasons that slow down the site and optimize its operation.

Does the landing page match the query?
The user's path should be as short as possible. If an ad is planned for the query "children's gastroenterologist", it should lead to a page with children's gastroenterologists, and not to the main page or the entire list of doctors at the medical center. The user should understand within five seconds whether he has reached the right place.

Or imagine yourself, you are looking for an engine of a certain brand, and you are offered to look at a catalog with 1000 positions. Not a very pleasant situation, time to leave.

Does it work correctly from your phone?
Today, people spend most of their time with their phones. That's why they enter search queries in their smartphone browser. Before launching an ad, check if the mobile version of your site is readable. If not, contact the programmers immediately, otherwise you'll miss out on traffic.

Is it convenient to use?
Forget everything you know about the site and put yourself in the user's shoes. Imagine that you just got to the page. Was it convenient for you to go to it? Do you wonder where to leave a request? Do you understand how to open the catalog?

The structure of the site should be clear. The client does not have to solve a puzzle to find the necessary information. Remember about the shortest path and do not create obstacles.