The technology on top
It is unbelievable what is possible these days. All those techniques, all those ways to approach and bind “the market”! But before you create a complete web portal with a hundred functionalities and dozens of account variants; think about what you want to achieve. Put aside the online technology that you find so beautiful. Ask yourself some questions like:
How do you become better at what you are less good at, and even better at what you are already good at?
How do you get even more out of your current market, and how do you possibly tap into costa rica phone number list new markets?
Does the idea you had connect to this? And is that a feeling, or can you really substantiate it? Maybe the local tobacconist has no use for his own website where customers can log in to see how many packs of Marlboro are still in stock. Will he sell more because of that? He would probably be much better off placing an advertisement in the local newspaper. It is such a no-brainer, often said, but even more often not followed: keep in mind that (online) technology is a means and not an end.
The online opportunity on top
The unconscious mismatch between an online initiative and the strategy and strength of the company stands for opportunism to me. However, there is also the conscious mismatch. You can call this entrepreneurship. Seizing new opportunities, even if they are not directly in line with the strength or strategy of the organization. Consciously, because people know that the proposition to the customer is different. They see an opportunity and want to seize it.