You can deepen the above analysis by looking at the content of the conversations: which themes dominate and what meanings do you get from all these messages?
Confrontation
The information from this analysis and from the stakeholder research is interpreted in relation to the boundary conditions, identity, ambitions and goals of the organization: a confrontation between the internal and external environment (confrontation matrix, see image).
Based on the gaps between the internal and external environment and between the current and desired situation, you determine the strategy and objectives. Part of this is to determine which issues/themes your organization canada phone number list wants to focus on and which vision the organization wants to convey about this. For example, if step 1 shows that transparency about contracts and energy costs is an important issue for (potential) customers of the energy company, then that can become the focus theme.
Hygiene factor
Testing or re-establishing the positioning is also part of this phase. A pitfall here is to reason too much from within your own organization and to use values devised by management, such as sustainable or involved , as a guideline. By incorporating the information from step 1, you can sometimes arrive at completely different insights. Sustainability may not turn out to be a core theme for the energy consumer at all, but a hygiene factor.