Updates
Updates are short messages that are sent at regular intervals. They are a combination of formal content (figures, news, hirings, etc.) and informal content (culture, employee posts, a look behind the scenes). These are content pinpricks that keep fans and followers informed about all kinds of important and less important matters. The updates are mainly shared via social media. They keep the thought of your company alive.
Projects
Projects run over a longer period and are focused on a specific theme. A project is, for example, a product launch, a new department, an important study, a large customer event or a search for employees. As a company, you regularly develop content within the theme for a period varying between 1 week and 3 months. Projects work towards a clear goal. The content is planned, depending on this objective. These matters are mainly shared via online channels (regular small and large pinpricks) and can be supported by azerbaijan phone number list offline media. A project can possibly be supported by a campaign. Projects clearly place the focus on a defined business aspect.
Campaigns more intensive than projects. Campaigns are often supported by offline media. This content is used to create awareness about the company or to spread important business news. All media are used to force a short-term result (usually awareness and sales).