When is a company blog a good company blog? Books have been written about it, countless marketing blogs can tell you and science also does not leave the subject untouched. In other words: by reading up on it yourself, you should be able to set up a good company blog. But is it that easy in practice? What is the quality of Dutch company blogs like?
A thesis topic – for the master's degree in business journalism at the RU Nijmegen – was born. Figures on the quality of business blogs do not yet exist, not even internationally. However, The State of the Blogosphere 2011 tells us that consumer trust in blogs is not very high. Higher than trust in brands on Twitter and Facebook, but a lot lower than trust in news websites, newspapers or people we know. A quality issue? That could be.
It can be said that a 'bad' blog does not in any case create trust with the target austria phone number list group. That is why I set up a measuring instrument, based on scientific sources and input from practice. An objective checklist, with which I could make a quality assessment: when is a company blog a good company blog?
Features of a Company Blog
Before I answer that question, the answer to another question is important: what does an organization gain from a company blog? What advantages does this medium offer? That is probably a piece of cake for most Frankwatching readers, but nevertheless a brief overview of the advantages that a company blog offers – in addition to other forms of social media: