Provision of information
“Information to the market is provided at many levels. Of course, it starts with our own sales organization to talk to customers about this. In addition, customer and press events are planned by marketing to share the message as clearly as possible. In addition, the website is up-to-date and various white papers can be downloaded. Dell strives to keep solutions simple and efficient. In recent years, we have made various acquisitions to develop solutions that support this goal, whereby the use of appliances in this area can be a starting point based on the specific needs of the customer.”
Changing needs
“New solutions should deliver immediate results, supplemented by the fact that they should be relatively easy to implement. Time is money and the consumerization of IT is also finding its way into the data center. Dell's proven strength has always been in reducing the TCO around IT issues. Supplemented by the fact that we are currently acquiring intellectual property to quickly integrate these purchased solutions into our portfolio to make these efficient and innovative solutions available to a broad market.”
During the launch it was often stated that Dell has a lot of albania phone number list intensive contact with its customers, not only offline, but especially online, in which social media plays a major role. Simone Versteeg , PR & Corporate Communications Manager Dell Services EMEA, answers a number of questions about Dell and social media.
What has investing in social media yielded for Dell?
“If you look at how Dell started; online and with a direct sales model and custom-made products and therefore listening to the customer, the step to social media was a logical step that we also quickly took. In 2006 we started with blogs for tech support and halfway through 2006 Direct2Dell was founded, still the worldwide blog of Dell. We believe that social media is not a (separate) channel, but a means. A means that you use for product development, marketing, online, sales, support/customer service and communication. In short: it must be part of your business operations and in that way contribute to your business strategy and your business results. Our social media investments have resulted in us being able to listen to our customers even better and respond even better to their wishes.”
What are the areas for improvement when it comes to communicating with the target group via social media?
“Some lessons learned:
Online ecosystem; it is not just about the Dell website. We have expanded it with our community sites but it is also important that we are present on external communities and give our opinion and/or engage with customers.
Start by listening; sometimes it's good to wait a bit to see what the responses are. Is it one response or are there multiple responses? Dell's Command Centre has helped us monitor even better.