Google the key points

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On Monday, August 5 , the United States Department of Justice (DOJ) ruled that Google maintains an illegal monopoly on search engines. It also determined that it applies monopolistic practices on web advertising services. This judgment marks a partial conclusion to the lawsuit initiated in 2020 , also by the DOJ.

Just a few months ago, the US courts ruled that azerbaijan telegram data Google operates as a monopoly , both for search and for web advertising . For all these years, Google has allegedly maintained its share of the search engine and advertising market by restricting the entry of new competitors and creating feedback loops .

Why is this a cause for condemnation? Because, as Judge Amit Mehta determined, this type of practice goes against Section 2 of the Sherman Act , which prohibits monopolies. It is hoped that this ruling will set a precedent for future rulings against other tech giants such as Apple , Amazon or Meta .

The court's ruling, however, held that general search advertising (i.e. paid ads in SERPs) is not, in itself, a business. Therefore, Google would not have a monopoly in this area.

Web monopoly
During the legal proceedings against Google, which began in September 2023, the court focused on the company's exclusive search agreements with Android and Apple. Thanks to these agreements, Google would have been able to establish itself as the default search engine in a large number of markets. How does this work? Broadly speaking, in two different ways: