Influencers , with their ability to move followers across platforms and build trust, became key partners for brands. From collaborations with micro-influencers to partnerships with big creators, this trend continued to rise.
Artificial intelligence (AI) has moved from being a futuristic tool to becoming an integral part of digital marketing . Technologies such as ChatGPT , which exploded in popularity in 2022, demonstrated the power of AI to automate tasks, analyze large volumes of data, and personalize the customer experience.
From product recommendations to content optimization hong kong telegram data and programmatic advertising , AI transformed how brands designed and executed their strategies.
Podcast and audio content
The rise of audio content was a direct response to screen fatigue and the need for more flexible and accessible formats. Podcasts , audio spaces on social media like Clubhouse or Twitter Spaces , and chat rooms on Instagram all marked this trend.
Businesses embraced podcasts not only to build brand awareness but also to connect with their audiences in a more intimate and genuine way. This format allowed users to consume content while doing other activities.
Artificial Intelligence (AI) and Machine Learning
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hasinam2206
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