What is digital out-of-home advertising?

[shaownhasan]

In this article, we’ll dive into the benefits of using digital out-of-home advertising and stand-out examples of campaigns to help inspire your strategy. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Digital out-of-home advertising refers to electronic signage found in linkedin data high-traffic, publicly accessible spaces like malls, universities, gyms, gas stations, etc. It includes, but isn’t limited to, digital billboards and in-store displays, elevator screens and electric vehicle (EV) charging displays.

Out-of-home (OOH) traditional media has focused on static signage such as vinyl billboards and posters. Digital out-of-home media is dynamic, presenting unique avenues for omnichannel strategies that incorporate smartphones, tablets, laptops, etc.—so there are a lot of screens for brands to use to grab attention.

Benefits of digital out-of-home (DOOH) advertising
More brands are investing in digital out-of-home because there are a heap of benefits.

1. Automation and technology streamlines execution
Many digital out-of-home platforms and the software that powers them are automated, removing a number of challenges marketers face when planning, contracting and launching campaigns. Marketers can manage strategy, activation, reporting and optimization in a single location while using automation and data to drive decision-making. And instead of working with multiple vendors, marketers have the option of using one platform to plan for content for a variety of screen types and sizes.