Resources for understanding & connecting with your audience

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These AI algorithms can also scan audience sentiment to discover which influencers are the best fit for your brand, so you can make strategic partnerships based on audience insights.

You can also measure brand sentiment through AI-based sentiment analysis. Proactively keep track of how audiences feel about your brand at any given time and also dig deeper to investigate why audience sentiment is dipping or spiking.

Sprout Social Listening tool to capture audience sentiment so you can track a spike or dip in sentiment and the topics they are around.
As a social media manager, your quantitative and qualitative line data audience insights give you a holistic understanding of what your audience wants and needs.

Step-by-step social listening workbook: This workbook can help you get clear insights into what audiences think about your brand and how you can optimize your strategy accordingly.
The Sprout Social Index™: Our annual report on the state of social contains data and insights on what consumers really want on social and what marketers are doing.
8. Agility
The social landscape moves fast and even best laid plans can become irrelevant. This is why the ability to quickly pivot and react to new trends, opportunities or crises is a fundamental social media skill.