Giving away free products or services

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Providing several different routes to share (like the above penguin video published on Twitter and TikTok)
Finding the common motivations of your main audience
Asking questions that get viewers or readers thinking and talking
Never restricting or gating your content
4. Use hashtags to spread the word
Hashtags go hand in hand with more social shares.

For the sake of awareness and easy sharing, tacking a ig data hashtag on any given campaign is a smart move to make it more visible and memorable to your audience.

Taking the time to create a hashtag is likewise worthwhile for tracking the success of your campaigns in terms of mentions and shares.

And with the help of hashtag analytics, you can uncover other relevant hashtags your audience is using while also measuring the performance of your own.



This is arguably the easiest way to raise brand awareness without going viral yourself. Trendjacking means piggybacking your brand onto a meme, relevant pop culture reference or viral trend. This has become one of the staple marketing practices for those trying to get a piece of the viral market.