Screen grab of Sprout Social Sand Box

[shaownhasan]

According to LinkedIn, you can use YouTube videos too, and they will play directly in your feed, generally resulting in a share rate of 75%.

Video is so versatile. You can share just about anything. It doesn’t home owner data only have to be ads. You can share your brand values, news, and information on upcoming events or opinions on social issues that matter. In fact, data from the Index indicate that 71% of consumers think it’s important for brands to raise awareness and take a stand on sensitive issues. This is a great way to engage with and grow your audience, especially if you take advantage of the many tools available to you on LinkedIn.

People tend to favor short-form videos, which they find 2x more engaging than long-form videos. And, according to the Index, 34% of consumers want to see authentic, less-produced videos. Only 26% would like to see polished, highly produced video.

LinkedIn Live videos get 24x more engagement than static posts. Live stream also gets 7x more reactions and 24x more comments than other videos.

You can keep up with this influx of comments from LinkedIn Live using Sprout Social’s Smart Inbox, one of its social media management tools. The Smart Inbox consolidates all of your incoming messages in one place so you don’t have to go from platform to platform to engage with your audience.

LinkedIn recommends that you have a moderator for your live streams and plan to stream for at least 15 minutes to allow your followers time to join. Your audience will keep building as you stream. Use #LinkedInLive in your stream description as well as any other relevant hashtags. This will help you grow your audience beyond your followers.