What can social media listening tools do?

[shaownhasan]

Sprout Social listening tools
Show you the general sentiment social users have to a specific topic or brand.
Analyze entire campaigns quickly and enable you to create succinct reports.
Identify trends in your industry long before they become the newest hot topic.
Identify industry gaps, track share of voice and understand consumer business owner data attitudes toward competitors to uncover business opportunities.
Social media monitoring tools
Social media monitoring is often used interchangeably with social listening, which only does a disservice to the respective value of each method.

Social media monitoring tools help with the “what” vs. the “why” of listening. Think of it as the searching and collecting stage gathering of data from social conversations that will help you better understand your understand your audience and improve how you engage with them.

When looking for a tool, remember that monitoring is not an alternative to Enterprise-level listening tools. So first assess your needs: If you’re starting out and your immediate needs can be met with a tool that will help you track social media mentions, stick with reactive monitoring tools to avoid being overwhelmed by the full capabilities of a listening suite. If you’re looking to dive deep into customer sentiment and drive change in the way you understand your audience, a listening tool’s proactive nature will cover those needs and more.