Avoid going straight for the sell

[shaownhasan]

10 social media tips for marketing to Gen Z
Breaking the mold isn’t easy. If it were, everyone would do it, and there would be no mold in the first place.

We can’t give you a tailored roadmap to connecting with Gen Z audiences. botim data What we can do is provide you with the foundational tips needed to make your next great idea grab their attention. Here’s what you need to know:

Create like a creator
Make use of the comment section
Iron out your approach to social customer care
Meet your audience where they hang out
Amplify your brand’s beliefs and values
Build meaningful influencer and creator partnerships
Use customer feedback and reviews as UGC
Tap into FOMO with time-sensitive posts
Experiment often
1. Create like a creator
Stojanovic’s biggest piece of advice for brands? “You need to look at your organic social media strategy as a creator.”

Tapping into the content creator mindset calls for platform-specific content that prioritizes entertainment or education above conversions, knowing that the conversions will follow eventually.

“Gen Z needs attention-grabbing content,” explains Stojanovic. “Then they’ll assign credibility to whoever it came from, whether that be a brand or a content creator. Once they’ve assigned that credibility, that business or individual has the space to promote their brand transparently.”