You can change that and pick specific conversion event(s).

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How many conversions took place in total and per conversion path?
How many different conversion paths did users follow?
What is the purchase revenue for every conversion path?
How many days took it on average for users to convert in total and per path?
understanding conversion paths table
Analyze specific conversion events
The default report shows data for all the conversions that took place in the selected period and had a maximum of 20 touchpoints.


To do so, click on the arrow, select the events engineer data you want to include in your report, and click “Apply”.

ga4 conversion paths report filter events
Filter conversion paths
Filters are another useful element to dive deeper into the data. You can add, change, or remove them at the top of the report as follows:

Click “+ Add filter”
Choose a dimension, for example, “country”.
Choose a “Match type”, like “exactly matches”.
And a value, like “United States”.
Add filter conversion paths report google analaytics 4
If you follow the steps above, your Conversion Paths report will only show the conversion paths data about visitors from the US who converted.