Sprout Social Design on Canva feature

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Step 4: Select your preferred date and time
Scroll down in the Compose box to the When to post section. Choose your preferred date and time. You can also specify the time zone if your audience is located in a specific region.

Alternatively, select Optimal Send Times to see data-driven recommendations when your audience is most likely to see your content. Our ViralPost technology suggests the best times to post based on your historical job seekers data engagement data for maximum reach opportunity.

A screenshot showing how to final optimal posting times in Sprout Social
Step 5: Stage your post for scheduling
After your content is edited and approved, you can click Schedule to add it to your calendar.

Other scheduling options in Sprout are to Draft, Queue or Submit for Approval. Let’s take a look at each option:

Draft: Not sure if your post is ready to go live quite yet? Want to create multiple “backup” Instagram posts for the future? Draft is a great spot to park your unfinished content or items that still need approval.
Queue: The Sprout Queue is ideal for edited posts ready to go live—especially if you’re not sure when to post your content. When you queue your Instagram posts, Sprout picks the best time to publish within the window you specify.
Submit for Approval: Choosing an approver ensures your content is properly edited, timely and on-brand. Select specific approvers to review your content before it goes live. This option is perfect if you have or plan to establish a social media workflow.
Benefits of scheduling Instagram posts