Social Media Integration
By the way, France scores noticeably worse in this study compared to the other participating countries. 46% of French companies do nothing at all with social media. Germany and the Netherlands are the most advanced.
The results of the study quickly make it clear that there is still a long way to go before the world is flooded with Conversation Companies. The foundation (culture) is not good at half of the companies, at the other half it is. Only a minority of companies are currently investing in the four components that optimize conversations. 39% invest in customer experience, 24% in conversation management, 19% in content marketing and only 16% in collaboration. American companies with fewer than 500 employees in the technology sector score best in the adoption of the 4 C's.
4C Adoption
The Conversation Gap is Coming
Looking ahead, 40%-50% of companies say they will invest philippines telegram data in at least one of the 4 C’s. Interestingly, companies that are doing a lot today are the ones that will want to do more in the future. Based on this research, I predict that we will soon see a widening conversation gap in the corporate world. Companies that have initiated change will accelerate their process. Companies that are lagging behind will find it increasingly difficult to adapt.
At the basis of being open to change and taking the necessary steps, lies primarily the identification with the corporate culture. Managers who strongly identify with their company are already the furthest along in this evolution.
Final conclusion: if you want to retrain your company to a Conversation Company, the first question is: 'Who?' and then 'What?'.