Alibaba IPO breaks all records | Photo: Leighklotz, Creative Commons

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Alibaba IPO breaks all records | Photo: Leighklotz, Creative Commons
The Alibaba group, which is basically a B2B, is completed by Alipay, similar to PayPal, Tmall, a fairly new B2C, similar to Amazon, and Taobao, a C2C, very similar to Ebay. There is also Alifinance, which is becoming a source of microfinancing for this “new” free Chinese economy.

Now, the first question that arises goes beyond “what does a giant like Alibaba change for us?” The real question is: how much can a portal change an established giant like China?

Keys to Alibaba's success in e-commerce
E-commerce in China is expected to be even bahrain mobile database bigger in 2020 than in the USA, UK, Japan, Germany and France combined! Alibaba knows the growing Chinese middle class like no one else. A middle class that grows year after year at a rate that is difficult to understand on a Western scale. Let us not forget that more than 30 million Chinese citizens leave the countryside and join the production and consumption industries every year. This means 30 million new consumers every year!

The very nature of the tremendous change taking place in China brings a new world of possibilities to the company. For Peter Williamson of Cambridge University, the reasons for Alibaba's success is its focus on B2B operations. Alibaba took advantage of the lack of information and the enormous costs that it brought, both for buyers and sellers, positioning itself as a tool based on the incredible growth of what was the first wave of China's integration into the global economy. Now Alibaba is in a privileged position for what will be this second wave. "The growth of Chinese consumption, Chinese tourists, Chinese companies that are globalizing and that will bring many new opportunities" says the Cambridge professor.