Spontaneous: decides based on feeling
Methodical: decides slowly based on facts
Humanistic: decides slowly based on feeling
As a webshop, you will have to deal with different types of people. It is therefore important to reach all these types of people through the functionalities that a webshop offers. For example, it is important for methodical shoppers to obtain sufficient background information about the products, so that they can make a decision based on that. However, humanistic shoppers are sensitive to reviews, while spontaneous shoppers are convinced when they see offers and discount campaigns. Using a number of practical examples, Pires showed how organizations can easily improve the usability of the website:
Work your magic
As Netmarketing's research showed, consumers visit several websites before netherlands telegram data making a purchase. That's why it's important to make a good first impression. Physical stores try to attract customers by using an appealing shop window. According to Pires, the homepage of a website is the shop window that should attract the consumer's attention. Consumers want to be able to see what a website has to offer at a glance. Therefore, offer clear entrances to various product pages so that consumers can easily switch.