Shadow website or shadow page?
A brand new website is useful for a major national crisis that transcends self-interest (as: temporary reputational damage): think of natural disasters, asbestos outbreaks or pandemics. Online traffic can become so busy during a crisis that your everyday 'corporate' site goes down.
The new website does not have to be expensive: with the free web program WordPress, for example, it can be cheap (but keep an eye on the visitor capacity). The disadvantage of a new shadow website is that as soon as the crisis is over and the website goes offline again, the good search results and ditto truths are no longer visible and findable. Anyone who ever searches for information about that particular crisis will mainly find angry consumers, complainers, rumors, bad jokes, etc. in the search results.
A shadow page has the advantage that it is of course on your own website. If you iran telegram data do it right, it automatically provides authority and authority. The advantage of a page is that the information remains and can therefore be found in search engines. You can leave the page online as a link in your 'archive'. The condition remains of course: react quickly and with involvement. Aleid Wolfsen, mayor of Utrecht, was under fire because he only returned from vacation late after the asbestos affair. In that case, no shadow page or site will help you.
Tweet Wolfsen
Think of it as a news room , a place where the news comes together. In video, photo, audio, live stream, text and social media (especially Twitter). During news, images are very important. In any case, about 65% of all communication consists of images. So keep that in mind.
Twitter
Twitter and YouTube have become the main sources of news. If there is no fixed hashtag for a specific crisis, create one yourself and spread the world. With the Twitter stream, it is advisable not to automatically let the messages of others flow in, but only those of your own organization. And of course you retweet messages from third parties that are correct and supplementary or you correct incorrect messages and rumors that you pick up through monitoring. Don't be too slow with official reactions and statements: if you can't say anything yet, keep tweeting in the 'process announcements':
“We read the rumors about … but we can’t confirm anything yet. Press conference will follow.”