Activity & Sentiment Vodafone long
Curious as I am, I also looked at another company that recently faced a major crisis: Blackberry. In October 2011, Blackberry users were in turmoil: a malfunction caused users in Europe, the Middle East, Africa and South America to be unable to use the internet or ping for almost a week. Again, the same picture: a huge increase in messages about Blackberry and a negative sentiment. In total, 217,093 messages were posted during the malfunction period (from 9 to 14 October 2011), of which 33% had a negative sentiment.
Activity Sentiment Blackberry
But here the negative sentiment did not last. Only in the month of the crisis was there a huge negative sentiment, but in the months after that the percentage was about the same as in the months before the disruption.
Number Positive sentiment Negative sentiment
July 143,450 13% 14%
August 128,604 13% 15%
September 114,963 14% 16%
October 327,673 13% 28%
November 88,610 13% 16%
December 146,762 12% 17%
January 149,043 13% 17%
I didn't really expect such a difference with Vodafone, especially since Vodafone received a lot of indonesia telegram data compliments for its approach, in addition to a lot of negativity. The company called upon the new CEO to record videos for YouTube , in an attempt to show that the company took the problem seriously and was working hard to solve the problems. In contrast, Blackberry opted for almost radio silence, a strategy that was heavily criticized.