Data Management Platform Features
DMPs or Data Management Platforms are primarily created to support media buying activities, allowing you to collect data and insights to optimize advertising campaigns. DMPs primarily manage digital channel data, behavioral data , and audience insights , and allow you to create audiences of users with similar interests and characteristics that can be used for more targeted ADS activities and campaigns . Once the data is collected, from the first party, but especially from the second and third parties, DMPs organize it to build poland mobile database a profile of each individual user, but in a completely anonymous way. Once the information is captured, DMPs share it with digital advertising platforms and internal marketing channels so that these systems know which ads to serve. Finally, DMPs in turn collect information on ad performance to further optimize campaigns.
Data management platform: areas of use
Used in advertising, but not only: as it is easy to understand, effective data management such as that provided by a DMP can really make a difference even for a purely “corporate” use.
When combined, after being collected by these tools, first, second and third party data have an incredible potential to identify the best prospects interested in the company’s products and services.