How to recognize the customer
While the Big Five model provides us with an initial psychological approach to better understand our audience, there are other theoretical contributions that have emerged over the years to help us draw up numerous profiles of typical customers.
Here are some examples.
The saver Conscientious personalities and certainly attentive to details , that of price above all. Savers are certainly not loyal to the brand, but only to the most practical offer and therefore represent a cluster difficult to retain.
The homage lover
Gift lovers could also be attributed to the category of savers. However, unlike the previous ones, they are not looking for the best deal , but for the gift and the gift , for which they may even be willing to spend more. The gift lover is often very active on social groups looking for coupons, but it is difficult to engage because he rarely buys.
The impulsive This is a personality more oriented towards extroversion, he buys without thinking because perhaps he "falls in love with the product" and often an effective banner and emotional communication are enough to convince him.
The skeptic
It is difficult to win: an offer is not enough, and often not even a good story. Usually, the skeptic does not trust and rarely buys . When he does, he leaves nothing to chance and evaluates every feature of the product or service.
The loyal
This is undoubtedly the type of customer that any e-commerce would like to conduit cn mobile number database have. He usually buys with some regularity because he trusts that brand and has adopted its philosophy and values . His activity is the fruit of a relationship that the brand itself has been able to create.
The practice
Safe and fast purchasing processes, but that's not all: the consumer who reflects this profile chooses to buy online mainly for convenience and perhaps for lack of time . He expects to find all the information with ease in order to conclude the process in a few clicks.
The active
Read reviews, stay up to date with offers and news, learn about products and/or services on communities and forums: the active consumer is curious and does not stop at the first offer or the first recommended product . He analyzes, informs himself and often decides by following a very rational decision path.
Experience Hunter
This is certainly the type of consumer that is increasingly asserting itself. He is not loyal to the brand, generally, he evaluates and chooses the experiential universe that revolves around the product and the brand , and for this reason, he is always looking for something that can surprise him.
Psychological characteristics, purchasing habits and behaviors, purchasing power, but not only: the elements that contribute to the creation of a consumer profile are so numerous and very often variable.
The models above are examples that may, however, limit the knowledge of its audience .