Physical contact with the customer is a huge opportunity and any brand that cares about its reputation must take it into account. And it is precisely in the point of sale that you must invest.
You must have properly trained staff so that, in addition to knowing the product well, they are able to create a relationship of trust, empathy with customers. Accompany them on the path to purchase.
Have you ever walked through the door of a store and watched a salesperson busy with his cell phone, wandering around looking for something that would catch your eye?
Could we not consider this opportunity a missed opportunity?
Undoubtedly, if the staff had welcomed your application and understood the type of products you expressed interest in, they could have had a conversation with you. They could have provided you with useful tips on how to use the slovenia mobile database product or even offered you a deal on a complementary product, in order to increase the store's sales.
Personal training at the point of sale
#9 Activate omnichannel marketing strategies
Enrich your customers’ profile by integrating data from their online shopping journey : interest categories or purchasing interactions are valuable data for relevant commercial offers. Even offline, through store staff.
Activate new loyalty cards . Track customers at the point of sale, store data on their purchasing behavior, help you understand their preferences and offer products or services that match their expectations and desires. And activate win-win mechanisms, in which you reserve exclusive benefits for your customers, making them feel at the center of your marketing activities and offering them benefits in exchange for consent to data processing.
Omnichannel means thinking about the entire buyer’s journey , taking into account all the touchpoints between the customer and the company, physical and digital. The real revolution for your marketing department starts with knowing your audience, and therefore your real and potential customers.