E-commerce strategies
The long weekend of Black Friday and Cyber Monday has begun.
For days, discounts have been going crazy online and in stores and consumers have been looking for the best deal for some time now.
Email marketing campaigns, ADS ads, social media activities, in-store engagement : there are so many channels and tools to implement for successful Black Friday and Cyber Monday marketing strategies, but there are two key areas that are essential to stay focused on: profiling and personalization.
Black Friday 2023: A look at the outlook
Profiling before and after Black Friday: the importance of real-time data
Black Friday Marketing: Personalize to Build Loyalty
Black Friday 2023 Marketing: A Look at the Information
Inflation and the high cost of living will not slow down shopping on Black Friday and Cyber Monday .
This is according to a recent survey published by Shopify, according to which for the most ındia mobile database anticipated weekend of the year, an increase in average spending is expected . In fact, according to the data, more than two-thirds of the sample surveyed say they intend to spend more than in 2022.
A greater willingness to spend, but not only that: new technologies applied to the sales and purchasing process (augmented reality, virtual assistant) and artificial intelligence will play a crucial role .
Returning to the study published by Shopify, in fact, 69% of respondents believe that AI will facilitate the discovery of new brands and products, while 74% believe that it can be an important help in finding more advantageous offers, as well as an indispensable tool to improve the shopping experience even at the point of sale (40% of respondents).
Great deals but also enriching and valuable customer experiences: even on Black Friday and Cyber Monday, consumers are not giving up on personalized browsing, purchasing and engagement experiences . And one in two customers hopes that artificial intelligence will help brands embark on this adventure.