Data enrichment, data extension and data activation: the operations for which companies can use Blendee’s data clean room, there are mainly three.
Let’s look at them in detail.
Data Enrichment:
Enriching your audience data is possible by collaborating with audience providers on the platform. Blendee’s identification graph provides data matching and the volume of company data that overlaps with different audience providers list of mobile number database to help you choose the partner that best fits your business goals.
Data Extension : You can deliver ad campaigns directly to selected audiences provided by audience
providers based on your business goals.
Data Activation :
You can run campaigns on your first-party data in secure environments directly connected to publishers. Audience activation is done in encrypted mode via the data clean room.
Clean data rooms undoubtedly represent an interesting solution for a cookieless advertising ecosystem, but there are still significant open challenges that mainly concern the adoption of an ethical approach and a data culture.
Contact us for detailed specifications!