How to use 301 redirects?

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HTTPS provides a secure, encrypted connection between the browser and the site, which is a protection for your website content and user security, and enables secure transmission. Therefore, if you have added an SSL certificate to your website, the preferred domain should start with HTTPS. In addition, HTTPS has been recognized by Google as one of the factors that help improve search engine rankings.

301 Redirect
Redirecting a URL is the practice of resolving kenya phone number list an existing URL to a different one, effectively telling visitors and Google searches that the page has a new location.


You’ve moved your site to a new location, and you want the transition to be as seamless as possible.

You are merging two websites and want to ensure that links pointing to outdated URLs are redirected to the correct pages.
You deleted a page and want to send users to a new page.
Broken link (404 error page) query and processing
You know what readers and search engines hate the most when searching?

When users click on your web page from the search results page, a 404 error page pops up, which can cause frustration in users and lead to a poor user experience.

For search engine crawlers, it wastes time trying to crawl this non-existent URL, ignoring the valid links of your other websites, wasting crawling budget. In addition, 404 error dead links will interrupt the transmission of link weight, causing your website's page weight to be adversely affected and reduced.

Therefore, if you want to please your readers and search engines, you'd better solve these error 404 problems!

Common causes of 404 error pages (dead links) include:
You change/update the page URL
During your website migration, some pages were lost or renamed.
Your page links to content (such as videos or documents) that has been removed from the server.