We have already had the opportunity on several occasions to address the issue of identity resolution and also to go into the details of a more "academic" definition of it.
Identity Resolution MOS
This time we want to highlight the real benefits that using identity resolution-focused conduit cn mobile number database strategies brings to marketing.
Unified Customer View: Identity resolution allows you to create a unified profile of each individual customer from an omnichannel and cross-device perspective, providing a comprehensive view of their behavior and preferences.
More effective personalization activities : By understanding a user’s identity, strategists and marketers can pivot their strategies towards creating personalized experiences, improving engagement and conversion rates.
More profiled audiences : Identity resolution allows you to focus strategies and activities on more profiled audiences. All this translates into optimized performance and investment for each campaign.
Real-time Recognition : The ability to recognize a single customer in real-time enables timely and relevant interactions, improving customer satisfaction.