This obligation will allow media outlets to better understand the parameters affecting the visibility of their content on platforms. However, the EBU sees some limitations in the agreement, which does not adequately reflect the influence of platforms on access to information and opinion formation . For example, the text does not provide media outlets with the tools they need to challenge arbitrary decisions by platform operators , and complaint procedures remain too lengthy. Moreover, when users access media content through social networks, news aggregators or search engines, they must be able to easily identify who bears editorial responsibility.
The fact that platforms do not attribute content to its source investor database deprives the public of an. According to the proposed agreement, only online marketplaces will have to meet this important requirement. This criticism echoes some proposals put forward by the EBU in 2021 on the editorial protection of media organisations aimed at prohibiting any editorial decision on the part of platforms – whether to remove, suspend, disable access to or interfere with content lawfully posted online by a media organisation. As the measures made public by the DSA do not explicitly raise the question of the sovereignty of public media over their content in social-digital ecosystems, we are therefore still far from the notion of must-carry on platforms, defended by the EBU.
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