These questions will help you plan your time

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What new blog articles or other content has been published that needs to be promoted via social media?
Which industry news is of acute importance for the company or its customers?
Which events, conferences or trade fairs will my company be participating in soon?
If you also include milestones, cross-publishing and rich people database reminders for time-critical content in your editorial plan, posts will always be published on time and current topics will fill your social media presence with content.

The icing on the cake,
Determine the best time for a social media publication for your personas. This will increase response and reach.

Important basis for digital customer communication,
create a buyer persona. - Here's how!

Argument 4, Increased social media relevance through planning
If you plan your social media posts in advance, there is enough time for feedback from your team and editorial staff. This means that your editorial plan can easily be shared with many people and thus edited.