How buyer personas help you in content marketing

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Regardless of whether this person of the necessary initial contact is the person with whom you later want to close a deal, one thing is true,
It is always better to have a personal conversation than to send impersonal emails.

If you convince the assistant, he or she can convince the boss. And if you come into contact with your actual target person at a later date, the probability of a successful phone call (or video correspondence) is also higher.

People with a higher professional level are usually trained to speak moj database professionally on the telephone and they feel more comfortable in face-to-face conversations than in written conversations.

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People who are at a lower career level and do not have an assistant often do not have the time to make a phone call and are unlikely to call back an unknown number or respond to messages from an unknown contact.

These prospects need the opportunity to respond, at your own discretion. Asynchronous communication via email works much better here.

Factor 4, Preferences - What does the person(a) want?
In every marketing and sales activity, you should never lose sight of your persona, as they certainly also have preferences regarding how to make contact.