Your email marketing strategy can easily turn into that person if you ask your subscribers to buy a product worth more than $1,000 the first time they receive an email from you.
There is no need to rush. This is a relationship, like any other relationship between people. It should be built on a foundation of knowledge, trust and love for you.
You want to be the new friend who sends one malta phone number listtext asking to grab coffee and gets a "hell yeah!" in return.
To be that person, you have to build relationships. That's the principle behind consumer decision making.
At each of the 7 stages of the consumer decision journey, beyond the awareness stage, you will send strategic emails that build that relationship.
In the engagement stage, your email campaign most likely has a payoff (such as a lead magnet) that has prompted your website visitor to fill out a contact form and agree to receive emails from you.
This letter:
delivers (or re-delivers) whatever they selected (e.g. lead magnet)
enticing welcome letters
This email message should be structured and planned.
Break it down into 3 parts:
The template is interrupted by a call to action button, breaking up the text (the call to action button will have the same copy as the subject line).
What the reader will learn from the example
A PS note that tells readers what to expect from future emails you send.
The subscription stage starts a series of formal welcome emails.