Top rated idea: Create popups after creating a structure to motivate users to play multiple paid games with one click.
We believe that the number of paid games will increase due to the pop-up window that encourages users to play more with one click.
To verify this, we will send a beta namibia phone number list version with this integration to our top 5% of users without informing them about the update, and analyze their behavior when prompted.
We will be measuring the number of paid games played (#) and ARPPU (£) to see if there is an increase in one or both due to the integration
Quantitative results: # of paid games played at 75%, and ARPPU at 33%.
Quality results: users say "very useful", "fast and easy", "organic placement of popups", "much more fun, faster and more useful".
The next steps are to implement the integration and update the game.
W - Work - Work Work Work
This is an area that separates the men and women from the boys and girls. You can do a number of things to maximize the effectiveness of your work and experiments, but weekly sprints have worked best for us. They really allow you to focus on one goal (the experiment) and really show off some amazing results.
S - Study Data - Study the data
This is where understanding begins and where you make decisions about growth. This is where the success or failure of a test is verified.
If you do the wrong analysis, you will make the wrong decisions. Consequently, you can jeopardize your entire growth model. Which could mean the end of your business, depending on its stage of life.
Make sure you understand, record, and analyze both quantitative and qualitative data for each experiment. Understanding how users responded and felt is just as important as the data behind their behavior.