You buy your leads

[Shishirgano9]

If marketers do not generate enough organic leads, they often help by purchasing leads. But simpler is not always better. Because with purchased email addresses, you not only have to expect poor email deliverability and IT reputation. The probability that your content will either be marked as spam or simply not interesting for the recipient is student database also very high. If you instead work with leads who have voluntarily given you their email address, they are much more likely to become your customers over time. And you can get these people's data simply by providing valuable content.

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2. Your content does not adapt to the phases of the customer journey
As an old hand in inbound marketing, you are surely familiar with the customer journey . But do you also take it into account when creating your content? The visitors who come to your website are most likely in different phases of the buyer's journey. Perhaps they are on your site for the first time and just want to get information, or perhaps they have already made their purchase decision and are specifically looking for offers. Your job is to offer content and CTAs for each phase. This is the only way to meet your leads where they are and not scare them off with immediate requests to buy.