Content Strategy Pillar Page

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Tips for creating a pillar page, The perfect pillar page? Here's how!


Advanced technologies place a lot of demands vnpay database on marketers. Because they also change the behavior of Internet users. Alexa, Siri and Co. in particular have led to a change in search behavior through their integrated voice recognition, to which the algorithms of the various search engines have in turn adapted. The result, the increasing ineffectiveness of classic keyword optimization. In its place, a content strategy has taken its place that is largely characterized by structuring in pillar and cluster content. At the center of this is the pillar page, the design of which contributes significantly to the success of the strategy.

A pillar page is the center of a content strategy and thus the pillar of the topic being worked on. It provides an overview of the main topic, to which other topics are subordinate. This results in the following structure, in which the subtopics (cluster content) always lead back to the main topic (pillar content) and thus the pillar page via links.


Each subtopic should be found on the pillar page, but should not be too elaborated. With the pillar page, you only want to arouse the interest of your visitor and then direct them to further pages on your homepage where individual aspects of the topic are explored in more detail.