Importance and Change of Email Marketing: 3 Hot Topics in 2021

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Why is TPM important?
The design of the touchpoints along the customer journey is so important because they are the distinguishing criteria from your competitors. The customer's experience when buying or using the product, including all contacts during the customer journey, is what really sets you apart from your competitors.

For example, how you design your email marketing is paytm database essential. Emails often replace initial conversations and form the basis of communication with your desired customers. Read here what is important:


How can your TPM succeed?
By

You set clear goals: Do you want to interact with the customer, reduce customer churn or is it more about attracting attention?
Your touchpoints are interconnected so that your customer can switch from one contact point to another without becoming irritated
all touchpoints are in line with your corporate brand
You can measure, correctly analyze and adapt your measures at the touchpoints
Successful TPM can only be achieved if the typical barriers are removed. You have to be clear about the importance of individual touchpoints and of course know them. You should also know the customer journey as a whole, because customers meander towards the purchase event; for example, they rule out a provider because of the price, but include them again during the decision-making phase because of a positive test report.