Integrate Google Ads campaigns into your search strategy

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finally answer the initial question, one thing can be said in advance: in a relatively large number of cases, an AdWords campaign will be worthwhile. This is not least due to the annual fall in click prices .

It is advisable to integrate a targeted AdWords campaign into your marketing mix. However, Google ads can only be successful if you pay attention to important points about your content:

First of all, you need a user-friendly website . Responsive or adaptive fusion database design makes reading easier and helps to create a positive user experience.
Deliver real added value with quality content : Informative and relevant online content (blog articles, landing pages, websites, etc.) not only helps your readers with their questions, but also search engines classify your texts.
It is also important to have an attractive range of services and products , for which you formulate clear advertisements that perfectly match the offers.
Finally, you should continually monitor and optimize your Google Ads account and take the time to adapt the experience you gain.
Once you have decided on an ad, this checklist will help you create it:

Checklist 4x4 Practical Tips for Google Ads

Read more:

Google Ads campaign: Which campaign type suits your ad?
Conclusion
Paid ads are good and important, but they shouldn't be the core of your search strategy. You can estimate the profitability of your Google Ads campaign in advance and use it to support your other content. Use them to either place brand-related advertising, i.e. to increase awareness of your company, or if you want to address customers who already know exactly what they want. Otherwise, abundant but relevant content is the key to ranking high on the search results pages and ultimately generating traffic and conversions.