6 Tools to Choose Keywords at Your Disposal

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Compared to the usual interruptions of users' experiences - such as those caused by pop-ups and advertising banners - intercepting organic searches means directing people towards a type of content that interests them, precisely at the moment in which they are looking for information to decide whether or not to proceed with the purchase (zero moment of truth).

This process of attracting prospects meets much chinese malaysia data less resistance to conversion than traditional interruptions, so identifying and responding to search intent is critical to maximizing sales through your website .

A particularity of keywords is that they can be typed to fulfill different search intents, therefore we are talking about:

informational queries if the keywords convey a need for information or a playful intent
transactional queries if the keywords convey an intent to act commercially (such as purchasing a product, subscribing to a service, etc.)
navigational queries if the keywords are accompanied by an indication of the brands (e.g. “brand X course”) and therefore users are only interested in a specific origin of those goods and services
It follows that understanding the research needs does not correspond to the choice of keywords, but is still based on them: if you intend to write contents for the website suitable to intercept the visits of potential customers you need some useful tools to choose the most suitable keywords to create texts to achieve your goal.

Although today those who intend to sell through websites must orient themselves from the beginning to satisfy the search intent and to offer their users valuable content with respect to their needs, it is undeniable that keywords still have a fundamental weight in the creation of content to reach the first position : the textual content is the one most immediately understandable by Google and the matching operation between the searches typed in the white bar and the words contained in the web pages - in the Title and in the URL first and foremost - is still fundamental to intercept visits of interest . The main problem arises from the fact that we do not know a priori the terminology that our potential target uses to describe the goods and services we deal with.