Keep it short and give users only as much information as they need .

[Shishirgano9]

In reality, this headline is the most important part of your entire landing page!

The introduction also corresponds to the first impression. And it corresponds to the purpose of the page. If your headline is too long, for example, or the language does not match the CTA that visitors 99 acres database to your page should click on, you may lose a potential lead. Whenever possible, attract maximum attention with the headline.


When creating the headline, ask yourself the following questions:

Who do I want to address?
What solution do I offer my visitor?
How does it become immediately clear what it is about?
9 tips on how to write gripping headlines.

Landing Page Anchor Point: The Image
90 percent of all information transmitted to our brain is visual in nature. Did you know that this information is processed by our brain 60,000 times faster than pure text? - A picture is worth a thousand words.

It is therefore worth making an effort to select the right images and place them in the best possible way so that visitors can access a landing page without any hurdles.

The images on your landing pages should also appeal to your persona emotionally, so that they can ideally also be convinced on a values ​​level. The goal for interested parties is to fill out a form and thus become a lead in your database.

Ideally, the image conveys the essence of your offer or your brand.
A recommendation: Use good images in a sufficiently high resolution to capture your visitors' attention in a timely manner.