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Digitization of business processes: The 8 core benefits of digital marketing
Digital marketing takes a meta-position to conceptually cash app database find an overarching, individual strategy for each company. This makes it possible to turn the principles that determine online success into an extended benefit for customers :
Lead generation
Leads are initially interested parties whose own challenges and questions (in search engines) should lead them to your company. As potential customers, they must be addressed in the best possible way through valuable content. All marketing activities are aimed at meeting the demand of leads with the right offers in order to generate contact details through conversion.
Increasing awareness
Creating an appealing online presence while meeting the expectations of users - in marketing we call them personas - is a major factor in getting visitors to stay on the website for longer and starting their conversion path. Perception and feedback also have a major influence on search engine ranking results.
Optimizing website traffic
Website traffic that brings the right visitors to a website - this goal plays a central role in search engine optimization (SEO). The continuous improvement of all the fundamentals that ensure the quality of traffic and lead visitors to conversion is an overarching goal of all digital marketing activities.
Digitalization consulting: making marketing, sales and service future-proof.
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