Luckily, you can use these metrics for a zoomed in analysis too

[shaownhasan]

eff Sauer, the founder of DDU, calls this a “zoom out” analysis. It shows data for your complete site and for all the events you marked as key events.

Although that can be useful, it can also be misleading. If, for example, you have a site with thousands of pages, the key event rate will in most cases be lower than for sites with less pages.

And of course, the rates will be influenced by your choice of key events. If you marked, for example, page_view as a key event, the rates will as high as the sky.


But before I get to that, let’s make sure you understand the difference between users and session key rates.

Early touchpoints
Depending on which primary dimension you selected in chinese overseas australia data the GA4 Conversion Paths report, this column will contain the first 25% of the channels, mediums, sources or campaigns that drove users who converted on your site, app, or web shop.

If the early touchpoints column contains no data, that means there was only one touchpoint.

no early touchpoints conversion reports ga4
Mid touchpoints
These represent 50% of the conversion path channels, campaigns, etc. If there are less than three touchpoints in total, this column will be empty.