Digital marketing: What is it and how has it evolved?

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At MD Marketing Digital we believe that, given the high job demand, growth prospects and entrepreneurial opportunities, there are many reasons to get into digital marketing. In addition, areas of specialization, such as SEO, SEM, social networks and digital analytics, allow professionals to hone and diversify their skills and knowledge.
Digital marketing is a set of strategies and techniques used to promote products or services through digital media , such as social media, search engines, emails, and websites. Its main objective is to connect with a specific audience in the right place and time , optimizing a brand's online visibility, attracting potential customers, and increasing sales.

In a world where technology evolves at a latvia mobile database dizzying speed and business strategies are constantly adapting, marketing in its entirety, both traditional and digital, has become an essential pillar for business success. In this article we will try to explain what digital marketing is , a discipline as changing as the world we live in.

Digital marketing, at its core, is the set of strategies and actions aimed at promoting products, services, or brands through digital media . These media include, but are not limited to, the company's website, social media , email, online advertising, blog and video content, and the use of data analytics tools. It is a comprehensive (one might say holistic) approach to reaching a targeted audience and converting them into loyal customers.