Why is reconciling marketing and sales departments so important?

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The answer is simple – the brand will gain much more if it takes action aimed at finding an understanding between these departments, and at the same time, it will lose much more if it does not take such action.

If, for example, you decide that good coordination of marketing and sales activities is unnecessary, then you have to reckon with unpleasant consequences.

What kind? Here, the answer comes from a report by uae telegram data SuperOffice – a company providing CRM solutions – from which we learn that the lack of good cooperation between marketing and sales most often results in:

lost sales/revenues,
worse brand perception by the customer,
wasted budgets and pointless content marketing efforts.
effects of poor marketing and sales coordination – marketing and sales