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Customer Segmentation : LTV will allow you to segment customers according to their value to the company and adapt your marketing strategy to different customer groups. ARPC, on the other hand, will allow you to segment customers according to their average transaction value.

For example, customer segmentation is nothing more than the ability to assess who you want to do business with. When you know what your customers' income potential is, you set up your business for that - from brand positioning , through detailed "features" that will build the value of your solution. Simple.

Retargeting : LTV will allow you to focus o taiwan telegram data maintaining relationships with high-value customers, as well as re-engage with customers who have previously made a purchase and shown interest in your brand's products or services. ARPC allows you to focus on customers who generate high average revenue per transaction.

For example, you can increase business profitability very quickly when you effectively conduct LTV analysis, and thanks to retargeting, you will redirect customers' attention to the right products/services that they have not used before. - identifying the components of customers' business processes is the key to preparing follow-ups for them. When you know the "customer value", you have full knowledge of what else you can do for them in business together. Also simple.