Is Email Marketing Still Useful? Is this an outdated way of online marketing?

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Email Marketing ( also called Electronic Direct Mail, or Email Direct Marketing) is the use of email as an online promotion channel or marketing tool to convey sales content through emails, ultimately completing conversion orders or other marketing promotion purposes.

1. Is Email Marketing Still Useful? Is this an usa phone number list outdated way of online marketing?

2. Collect customer emails to do Email Marketing with half the effort

2.1 Collection method 1: Providing discounts or offers on the website

2.2 Collection method 1: Subscribe to e-newsletter

3. Make good use of CTA buttons to increase email marketing conversion rates

4. Choose the right Email Marketing and analysis tools to improve online promotion efficiency


Is Email Marketing Still Useful? Is this an outdated way of online marketing?
Many people mistakenly believe that email marketing is an old-fashioned and outdated online promotion method. Indeed, many colleagues engaged in marketing also believe that Email Marketing is a "One to One Communication" method because it is too single-minded and passive. If potential customers do not click on the options in the promotional email, the company will not receive any response and will not be able to understand the customer's mind.

But the reality is not that simple. In an era of fierce competition in both Online (BTL, Below The Line, refers to direct media, such as online promotion, DM or giveaways, which all fall within the scope of BTL, and are direct communications with specific audiences, and even allow consumers to directly make purchases) and Offline (ATL, Above The Line, refers to traditional mass media, including television, print newspapers and magazines, outdoor advertising and other places where most consumers can access advertising), Email Marketing is an indispensable method of promotion, whether in the B2B or B2C industry.

There are two main ways to do Email Marketing in the market. One is the sniper-style Email Marketing, which is to purchase an email list of designated categories of users from an email list company, and then conduct online email marketing to the email list; the other is to send email promotion messages to your existing customers (that is, customers who have consumed activities in your company or subsidiaries) or potential customers (that is, customers who have registered for any form of promotional activities of your company and left their email addresses, or customers who have subscribed to e-newsletters).

For those who work in online marketing, the former email marketing method is indeed outdated and its effect is very limited. But the latter is still profitable. By collecting emails from users who are familiar with your company or interested in your products/services, and then promoting them continuously, you may earn more profits than you think in the future. According to industry statistics, for every online email marketing promotion, there is about a 10-20% open rate, that is, your potential customers will open your promotional email, and 1-3% of potential customers will click on any button in the email. In other words, if you send out 10,000 online promotional emails, there will be 100 potential sales opportunities. The statistics of the online marketing team SmartInsights also show that the email marketing conversion rate is 2.3%, but the conversion rate of online promotions such as social media is only 1%.