seo – positioning the website for search engines

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We can therefore expect that it is in these channels that brands will conduct the most intensified marketing activities in the near future.

The fact that social media have been identified by marketers as the most effective does not mean that you should focus solely on them when planning your online spending.

In order to create a marketing budget that will allow your brand to effectively implement its online marketing goals, apart from Facebook Ads or Google Ads activities, it is worth planning activities such as:

(because after all, singapore telegram data it is in search engines that your potential customers will most likely search for information about your brand, its products or services – thus generating traffic to the website),
e-mail marketing (e.g. subscription to marketing automation tools enabling, for example, automatic sending of mailings as part of a newsletter),
creating content for a blog,
conducting online events,
recording a podcast,
e.t.c.
At the same time, looking at data from the Nielsen study, we can see how important a role content marketing currently plays. A brand that wants to effectively reach its target group in 2023 must allocate some money to content activities.

Video marketing in particular is very important , as it is currently the primary way of consuming content for most consumers.