Identify opportunities for improvement
Posted: Mon Feb 10, 2025 10:56 am
After analyzing the map, look for areas that need improvement. This could be improving website navigation, simplifying the complaints process, or introducing chatbots in customer service.
Example: If Adam can't find warranty information on the website, it's a good idea to add a visible FAQ.
Create a graphical representation
Finally, present the map in graphical form. You can use tools like Miro, Lucidchart or Canva to create a clear visualization.
You can always try your hand at it and prepare a graphical india telegram data representation of the customer's purchase journey yourself.
For example, in our work we use our own strategic marketing funnel scheme.
strategic marketing funnel – customer journey map
Source: own resources
By using dedicated tools, you have greater certainty about the final effect and you also save your valuable time.
Example: If Adam can't find warranty information on the website, it's a good idea to add a visible FAQ.
Create a graphical representation
Finally, present the map in graphical form. You can use tools like Miro, Lucidchart or Canva to create a clear visualization.
You can always try your hand at it and prepare a graphical india telegram data representation of the customer's purchase journey yourself.
For example, in our work we use our own strategic marketing funnel scheme.
strategic marketing funnel – customer journey map
Source: own resources
By using dedicated tools, you have greater certainty about the final effect and you also save your valuable time.