Identify opportunities for improvement

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After analyzing the map, look for areas that need improvement. This could be improving website navigation, simplifying the complaints process, or introducing chatbots in customer service.

Example: If Adam can't find warranty information on the website, it's a good idea to add a visible FAQ.

Create a graphical representation
Finally, present the map in graphical form. You can use tools like Miro, Lucidchart or Canva to create a clear visualization.

You can always try your hand at it and prepare a graphical india telegram data representation of the customer's purchase journey yourself.

For example, in our work we use our own strategic marketing funnel scheme.

strategic marketing funnel – customer journey map

Source: own resources

By using dedicated tools, you have greater certainty about the final effect and you also save your valuable time.