Digital agencies are expected to have development expertise

[Shishirgano9]

Today, the services offered by digital agencies go much further: from consulting on technical basics, to the implementation of necessary software, to the planning and implementation of effective concepts and campaigns.

German companies demand individual concepts and overseas chinese in europe data expect a high level of implementation competence in digital marketing. Agencies (often only) meet this requirement by relying largely on specially developed concepts in the digital area. Positive feedback from customers suggests that digital marketing should continue to be anchored in companies' communication strategies in the future.

Quote from 2012 by Anke Herbener, then head of the Digital Marketing Unit at BVDW.

According to the BVDW survey mentioned above, agencies were already using digital marketing measures to acquire new customers (86 percent), for brand management and branding (79 percent) and for sales support (77 percent) in 2012. Other frequently stated goals were customer loyalty/CRM (64 percent) and customer care/support (50 percent).

Digital marketing used to play a relatively minor role in press work, HR marketing and market research. That has changed completely.

The demands that digital marketing represents, such as
lead generation, new customer acquisition, personas and individual approach, sales support, brand management and customer satisfaction are the original and further developed core points of digital services.