1.
Google's corporate mission is to organize the world's information. Good content is good content, even if it's not a web page. I've seen a lot of great content in PDF documents, such as technical documentation, white papers, etc. Some of the most valuable information on the web is hidden in PDF files.
2. Add optimized titles
Just like web pages have title tags , PDF documents also have titles. Note that many search engines use the PDF's title to describe the document when displaying search results. If the PDF does not have a title, the file name will be displayed in the SERP .
Here's how to edit a PDF title in Adobe Acrobat Pro:
Click File > Properties
Edit Title Field
optimized title pdf
Translator's note: Open the PDF document with Adobe Acrobat Pro, select File in the navigation bar, and click Properties. In the pop-up window that appears, you can edit the title in the Title column.
3. Add optimized description
Like the Meta Description of a web page , this is not a france telegram data ranking factor, but it allows you to control the text that appears in search results.
Click File > Properties
Click Additional Metadata
Edit Description
optimize description pdf
Translator's note: Open the PDF document with Adobe Acrobat Pro, select File in the navigation bar, click Properties, click the blue button Additional Metadata in the lower right corner of the pop-up window, and edit the Description.
4. Use relevant file names
The PDF's file name will be part of the URL. This will affect the URL 's display in search results and is a minor ranking factor.
Click File > Save As
Edit File Name
optimize file name pdf
Translator's note: Open the PDF document with Adobe Acrobat Pro, select File in the navigation bar, click Save as, edit the file name, and then save.